New packaging | Moodboard | Billboard and Youtube campaign

Cosmethic innovation

What moved this project was the innovation to fill a market lack associated with health care. The tropical countries have a high incidence of UV rays which can result in skin cancer. By the other hand, the sun blocks are always sold in bottles, being not practical to handle with it. The solution was the development of a cosmethical sunblock in a portable way, a small package (sachet) that can be stored in a purse or in a pocket. An oil less and practical product that could be used anywhere. There was a campaign showing these positive points and highlighting that even people on working days could use it and protect themselves.

  • design